I fear that to some American readers, the Asahi‘s “NHK’s aim to become BBC of Japan, duck Takenaka’s control” headline will give the wrong impression. Here’s how the accompanying article starts:

Japan Broadcasting Corp. (NHK), choked by scandals, a sharp drop in viewer fees and wariness of tighter government control, has unveiled a new management plan that tears pages from the BBC’s book of operating.

The new three-year plan not only de-emphasizes NHK’s old policy of expansion, but also stresses independence and stronger corporate self-governance.

That is apparently aimed at deflecting recent government moves to wield more control over the public broadcaster.

In December last year, Heizo Takenaka, minister of internal affairs and communications, set up an advisory panel to review NHK’s operations.

Before you snigger, “More like the BBC?!” let’s remember a few things. Like the BBC, NHK began as a government entity; unlike the BBC, it’s still a government entity. [Whoops–thanks, Toby. I was sure the BBC had undergone that neither-here-nor-there semi-public-corporation thing–a la Japan Post, whose new corporation just started operations, BTW–but no.] No, it still hasn’t been privatized; instead it’s stuck in Japan’s public-corporation limbo. That means there’s been nothing over the line about the Koizumi administration’s talk of reforming it. At the same time, it’s perfectly reasonable for the board of governors to want to be able to operate as it sees fit. From the above link to the NHK’s English website (corresponding Japanese here), this is its own wishful line about the way it functions:

NHK is financed by the receiving fee paid by each household that owns a television set. This system enables the Corporation to maintain independence from any governmental and private organization, and ensures that the opinions of viewers and listeners are assigned top priority.

Everyone in Japan knows that that’s a crock. Plenty of households manage not to pay NHK fees (mostly by simply bringing a television into the house without letting NHK know, rather than in the process of righteously opposing its misconduct), its news service plays along with the chummy press club game as much as that of any other major broadcaster or publication in Japan, and viewers and listeners have been making a beeline for other broadcasters that give them what they actually want to watch and hear.

So in theory, it sounds like a great idea for NHK to undertake reform from within. Vice President Taeko Nagai, in an interview with the Asahi, “said NHK can learn a lot from the BBC, which puts priority on high-quality programs ranging from news to drama to comedy.” Fair enough. NHK’s historical dramas and documentary shows are frequently first-rate, but it certainly broadcasts plenty of junk. (Whether excising that junk would be in line with better serving consumer demand is an impolitic question that I will humbly receive the favor of not answering here.)

Additionally, the resignation of its last board president exactly a year ago, mostly over embezzlement but also over the possibility that LDP higher-ups (including current star Shinzo Abe) pressed the producer of a mock trial program about Japan’s use of comfort women during the occupation of Asia to soften its contents. To be fair, that wasn’t the first time NHK reports and “documentaries” were shown to have been cagily edited or even outright staged, and in other cases, NHK acted on its own volition.

In any case, the government views NHK as a public body with responsibility to Kasumigaseki, and NHK views itself as a government-funded semi-independent body striving toward (dare we say it?) BBC levels of objectivity and independence. Unfortunately, NHK wants to have its freedom of the press and eat citizens’ money, too:

[Nagai] also indicated NHK’s system of mandatory viewer fees should be maintained, because there are many high-quality programs that can only be provided by public broadcasters like NHK or the BBC.

Conveniently–and in this sense readers won’t be getting the wrong impression at all–the arguments that have been made about the BBC apply pretty much equally to NHK: if it plans to wow us with all that high-quality programming and is serious about serving the public’s needs, won’t it be able to survive even if it’s competing with other broadcasters? At least, wouldn’t that be the case for its news service (which is the division in most obvious danger of being corrupted by too-close ties with the government)? NHK doesn’t think so. I mean, it really doesn’t think so.

Other elements of the new plan include offering services that play to NHK’s strengths as a public broadcaster: strengthening news reports and disaster bulletins, and creating broadcasts catering to specific regions.

As for scrambling NHK programs for households that do not pay, a move recommended in some quarters, the plan insists it should be avoided.

It said steps will be taken to urge people to pay, and, as a last resort, preparations would be made to sue anyone who does not sign a contract.

I think that’s pretty much what they are, indeed, going to have to be prepared to do.

This entry was posted on Wednesday, January 25th, 2006 at 21:28 and is filed under Japan Post, misc. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.