While many people attempt to understand and wrap their minds around the internet marketing industry as a whole, there are others out there that have truly mastered the field. Now, if you're asking yourself what the term internet marketing actually means, it simply boils down to a number of marketing activities that can be done online. This includes things like affiliate marketing, email marketing, social media marketing, blogging, paid marketing, search engine optimization and so on.
Did you know that organic engagement is highest on Facebook when posts contain videos? Or that simply including the word “video” in your e-mail’s subject line can increase open rates by 19 percent? One company went as far as to test whether video thumbnails in an e-mail newsletter would increase engagement and they found that it was quite successful. They reported that nearly 41 percent more people engaged with the e-mail if it had a video thumbnail, as opposed to a static image or just text.
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